Pay Per Click Landing Page Optimisation

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December 18th, 2009 by Laura

A well designed website will undoubtedly increase your conversion rates and sales. Professional designs instill trust and create credibility with users. Website design and the relevant use of landing pages can play a big part in creating successful PPC campaigns.

By optimizing PPC landing pages you can significantly increase your Quality Score which in turn will improve your ad position for a lesser cost. In addition it can quickly convert more people that use your website.

Here are some tips for improving your lead generation:

Call to Actions

By adding a Call to Action or button and positioning it in a noticeable way on the PPC landing pages, you are more likely to get conversions. You have to tell users what you want from them – don’t assume they will know what to do themselves.

Minimal Navigation

Good PPC landing pages do not distract users. Take away the left, right or top navigation from the PPC landing pages. Keep it simple with your company logo at the top of the page with a link to the homepage.

State All Important Information Clearly

People who are searching for a service can be in a hurry. Make sure that they can find all the information they need within the first five seconds. If they can’t they are likely to go elsewhere.

Easy to Scan Text

Use copy that is concise and to the point. Don’t be tempted to fill your PPC landing pages with reams of industry language. Users need to find information quickly so break up copy into bite-size chunks of information or bullet points.

At Click Consult we can help you to develop profitable PPC campaigns. Contact us to find out more.

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