We recently caught wind that Google were about to test a new Ad format whereby the domain relative to an ad appears in the headlines of PPC ads. Sure enough, yesterday it was officially announced that this was being rolled…

Poor PPC management can soon lead to loss of money and valuable resources though mounting CPC and lack of conversions. There are many ways this can show itself and when managing your pay per click… campaigns there are certain things

I’ve given my fair share of feedback to Google at PPC… events, during conference calls and to most of our PPC Account Managers. When they ask questions like ‘what are your biggest bugbears?’ and ‘what could we improve to help

With the recent news about Osama Bin Laden, it has quickly risen to be the most searched term on Google. This led me to wonder if there was some sort of Pay Per Click advertising opportunity to be had from…

With all forms of website marketing building knowledge of the industry, your audience and the external environment is extremely important to developing strategies that are effective. Often in pay per click management this can be overlooked as this discipline is…

Google launched the Instant Previews on natural listings late last year whereby users get the chance to glance at the landing page before clicking on through. From this week Instant Previews will now appear on PPC… ads, with the goal

Whilst Britain gears up for one union, the royal wedding between Kate Middleton and Prince William next Friday, there is another unification that already appears to be hitting turbulent times despite only recently reaching the altar.
In July 2009, we…

Testing PPC ads is a significant part of pay per click management and yet it can be a little confusing at times. What should you be testing and what actually determines a valid test? Are there factors that cannot be…

The Advertising Standards Board of Finance (ASBOF) has recently made a lot of changes to the way it operates, with the Advertising Standards Authority (ASA) now been given permission by the government to extend its advertising remit to websites [in…

There are two inevitabilities when dealing with pay per click advertising – the first is the need to spend budget and the second is that there will be some form of competition to face at some point. In PPC management…

When focusing on the landing page’s ad continuity, often PPC managers home in on keyword matching. Do you have the same keywords built into the landing page that are displayed in the ads? Getting this right is a great way…

One of the things a business has to think about during search engine optimisation planning is whether or not to add PPC management… or other search marketing campaign to the mix. This is a difficult decision, and there is no