More Ways To Use Facebook With PPC

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August 26th, 2010 by Laura

Facebook continues to grow in popularity and this captive audience can prove to be a great way to advertise for PPC managers. Here are more ways you can use Facebook effectively to convert these potential customers:

Identify new ways to target Facebook users

Facebook allows you to target users via a variety of means. You can target people by age, location or according to other criteria such as qualifications. You can also advertise specifically at single people, based on certain interests or job role. This allows you to target very specifically.

Decide what your key goals are

Make a decision about the main purpose of your pay per click advertising. Is it to raise awareness of your brand or to stimulate new sales or leads? If it’s a brand awareness exercise then focus on cost per impression advertising. If you are looking to make leads or sales then the cost per click is the best option.

Use the bid estimator in Facebook

If you are unsure as to the bid amount you should use to provide your ad with a decent level of exposure then use the bid estimator on Facebook. As you create the ad you can enter the target criteria and follow the steps through. With the information entered you the bid estimator will provide information on a variety of bids that have been placed against ads similar to your ad.

At Click Consult we can work with you to identify new ways to maximise your pay per click advertising.

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