Mobile Advertising
Mobile Advertising
Although mobile advertising is only a fraction of the overall advertising spend worldwide, mobile phone ownership outstrips TV ownership by 3 to 1 so there is no time like the present for getting your mobile search advertising started and including it alongside your PPC campaigns.
The first step is to define who you are targeting and what device they are likely to be using so they can see your ads. You would need to set up a different campaign for users of smartphones to those using feature phones.
Both types of phone can connect to the internet but on WAP phones the browser is more simplistic and set up to appear in a small screen. If you are setting up ads for a WAP phone the ads will need to be smaller whereas a smartphone can handle standard sized ads. WAP phones will also direct users to a mobile website, which has simply been rewritten in mobile language. These mark up languages can vary and you need to know what type you are dealing with when starting your campaigns.
Smartphone Mobile Ads
Make sure you keep the ads for smartphone users separate from those for the WAP phone users due to the difference in settings.
Campaign settings should be set to allow advertising via mobile devices. Look under the settings tab and then networks, devices and extensions.
Select the phone, location and carrier appropriate to the target audience. You can use geo targeting to get the most appropriate traffic.
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