Return of the Search Wars – Microsoft strikes back!
February 11th, 2008 by Mike
In a business world far far away from here, movements are afoot for the world of search to dramatically change. It has long been rumoured but now it has finally happened. MSN has made an offer to buy out Yahoo. Microsoft has offered to buy the Yahoo for £22.4bn in cash and shares.
It has long since been considered (well around the Click Consult office anyway) that Yahoo is moving backwards in its attempts to claw back some of the search market. This was highlighted this week when Yahoo chief executive, Jerry Yang, announced on Tuesday that he intended to lay off 1,000 staff from the company. This combined along with the 23% fall in profits from last December illustrates the problems that Yahoo is having. Google’s profits were up 17% in its most recent quarter and this was seen as a disappointment by many analysts.
So what does this mean for search?
If this move from Microsoft was to come off, then it would trim this battle down to a head to head war between the two giants. There is no doubt that Microsoft has the financial muscle to make great strides in the industry, but Google always seen to be two steps ahead of their rivals. The key to this battle in my eyes will be Microsoft’s ability to come up with software that can rival Google’s own search algorithm and offer a viable choice for users.
Related posts:
- Yahoo Search Traffic falls 50%
May search stats revealed a shocking shift in the UK search habits. Yahoo, the long struggling giant of Paid Search Marketing and Pay Per Click, lost over 50% of their search share on the previous month. Yahoo, often regarded as…...
- Microsoft Make Yahoo an Offer they Can’t Refuse
The £22.6 Billion offer Microsoft has made for Yahoo is surely an offer the Yahoo board must accept. The search market is becoming more and more of a monopoly as Y!SM (Yahoo! Search Marketing) and Microsoft Adcenter fall further behind…...
- A Week Of Confessions From Microsoft, Google and Maybe Yahoo
The online world is still reeling in the wake of Microsoft's mammoth bid for Yahoo, and the news is spawning reactions that are breaking the poker faces of many. The bid in essence is a confession by Microsoft that they…...
- Google and Yahoo Partnership
Google and Yahoo Partnership As the saga continues as to the fate of Yahoo continues, the ageing father of paid search makes a last ditch effort to maintain independence. After the offer to Microsoft of a partial buy out was…...
- Yahoo and Microsoft Finally Tie the Knot
After years of talking and protracted negotiations, Yahoo and Microsoft have finally agreed an Internet search deal. The full details of the deal are yet to be released but the basics are; Microsoft's search engine (Bing) will power Yahoo search…...
This entry was posted
on
Monday, February 11th, 2008 at
5:20 pm . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
