Making Your Landing Pages Work for You
November 3rd, 2009 by Laura
There are many ways to increase conversions and sales when running pay per click campaigns, but by making some simple changes to the PPC landing pages you will see some dramatic performance improvements.
Follow these guidelines to instantly make your PPC account work harder for you:
Fast Loading
Your Quality Score will be negatively affected by longer loading times. If it is taking longer than ten seconds to load the PPC landing pages then it is far too long. Aim for less than five seconds. Avoid large flash files, copious amounts of images and animated graphics. If a user has to wait for animation to load before they get a chance to read about your services they are less likely to stick around.
Dynamic Headlines
Use dynamic headlines on PPC landing pages. These are created when a URL is tracked that inserts a keyword into a headline. It is a similar principle to inserting dynamic keywords into pay per click ads. If the headline is more specific to what the user has typed in a search they are more likely to read on.
Include PPC keywords
Use your PPC keywords in the PPC landing page copy. This will increase the Quality Score and attract users to the content of the page.
Short Contact Forms
Long contact forms will drive users away. Make sure the submit button is above the fold where it can easily be seen.
For more expert advice on improving your PPC campaigns contact Click Consult.
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