Make The Right Connection With Your PPC Ad Text
December 31st, 2009 by Laura
Although search ad copy has a mere 25 characters within the headline and 70 characters available within the body copy, this small amount of ad space can be hard to fully utilise.
When writing PPC ad text you have to maintain relevance to the keywords you have selected whilst including as many benefits as possible. You have to ensure the ad is unique and knock the competition into the water and, finally, you must add in a concise call to action. Phew! Trying to incorporate all these elements into the confines of the character space can be a challenge and you must remember your real focus is to engage with real people.
It can be easy to forget when monitoring all your stats that these figures relate to potential customers. Whether you’re looking at conversion rates, click through rates, the percentage of new visitors versus return visitors, all these numbers equate to people. They show just how well you are connecting with your target audience.
Internet marketing and pay per click is all about connecting to the right people. People have individual likes, dislikes, dreams and aspirations. The PPC ad texts you write must appeal to these elements.
When you write a PPC ad you will often think about why someone would click on the ad. However you need to also look at why someone would choose not to.
At Click Consult we don’t take it for granted that people are searching for us. We are experts at taking it to the next level and can help you with your pay per click.
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