Keep Track Of Your PPC Account Data

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July 5th, 2010 by Laura

One of the positive aspects of PPC campaign management is that pay per click advertising is easily tracked and monitored. By linking your PPC account to a data program such as Google Analytics you will instantly widen your available data so that you can really get to grips with who your user is and how this target audience find your ads.

Having data is one thing, but it means little if you don’t analyse it. Be proactive as using data can help you stay ahead of shifts in the account and will also highlight any opportunities.

At keyword level look at your performance history

You may have good account performance, but it may not be as good as it could be. Regardless of how well you perform, you can always achieve greater heights by checking your keywords to identify patterns and shifts at a more detailed level. Do a comparison of the top performing keywords looking at this month to the previous month. Keeping month-to-month accounts of your keyword results will help you to isolate any industry changes as well as changes to your user profile and their buying behaviour.

Compare year on year data

To get a wider picture you need to access a larger amount of data. You can do this by pulling out your monthly key metrics and displaying it all on one page. Go back to get a handle on any trends over that time.

At web marketing company Click Consult, we can help support your PPC account management with feedback and analysis.

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