Keep International Campaigns Targeted

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January 13th, 2010 by John

With international markets playing an ever-increasingly important role in PPC advertising it’s time to understand how you can ensure your PPC campaign settings are set correctly to get the best results.

Here are some tips from us at Click Consult on how you can optimise your international PPC campaigns:

Identify which campaigns in which countries generate the best leads whilst having a low CPL. You can do this by running a report to show geographic results in AdWords. Then revise any campaigns that are underperforming and create campaigns for any countries that you have missed.

Think about what languages you would like to target. You may initially opt to select only English. This will help to keep a high Quality Score and prevent English ads being shown in response to foreign keywords. This can have a negative impact on the score due to the keywords being in another language to the landing pages and ads.

You may also choose to ditch the broad match and opt for target phrase match instead. This gives you greater control.

There is a Google translation tool which can help you to create ads in different languages but you may struggle to maintain control of your PPC message this way and translations are not always accurate.

By keeping your ads targeted you have a better chance of getting top results. At Click Consult, we can help companies of all manner of sizes create focused international and domestic pay per click campaigns.

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