Just What Are The Benefits Of PPC Versus SEO?

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February 24th, 2010 by Laura

It is a constant debate, and although the main school of thought is that PPC and SEO should complement each other rather than work against each other, there are reasons why PPC is a good choice for your internet marketing campaign:

Speed

PPC campaigning is fast. It can take time and patience to push a website to a productive position within the search engine rankings via organic results. PPC listings on the other hand can get to the top page immediately after the ad has been approved. This is very important when pushing short-term offers during the holiday season, promoting new domains and running time sensitive campaigns such as seminars and training courses, which tend to be targeted locally and run for a limited time.

Testing

With pay per click you can test in a more targeted way. This provides a detailed analysis of how effective your ads are relating to copy, landing pages, keywords, ad positions, CPCs and how they all relate together. PPC campaigns allow the manager to ascertain what works and what fails and, as a result, allows you to optimise quickly to ensure success as a result.

Control

With PPC you have control over the message you communicate. You can tailor copy specifically using product benefits and keywords. You can maintain ad positions easily and monitor budgets closely. As well as getting top positions for your best keywords it allows you to identify poorly performing keywords using negative match.

At Click Consult we are experts in pay per click.

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