How A New Website Will Affect Your PPC Campaign
December 7th, 2009 by Laura
If you are launching a new website, this will have a major impact on your PPC account. In truth it can break your pay per click campaign. Launching a new website is a global change that has huge repercussions.
Over time you will naturally learn more about your audience, what engages them, how to provide a better user experience and how to maximize your conversion rates. With this your website will evolve. There may also come a time when your website needs to change its name or take a new URL. If you have looked into everything thoroughly and have an experienced PPC team to support you then this decision is likely to be a good one. Yet no matter how well prepared you are, there will be some bumps along the way.
The launch of a new website is a global change and will affect your performance quite severely.
Every PPC ad will need the display and destination URLs updating. This requires you to pause all your existing ads and launch new ones with the updated website information. Google AdWords will view these new ads as new submissions which means your Quality Score needs rebuilding.
Google AdWords then evaluates the website site or landing page. It can take time for this to happen.
Any global changes to a PPC campaign are flagged up. Search engines like to see slow, gradual changes which increase performance over time. By changing all the ads at once you can shock the system.
To get expert advice on how to manage global changes to PPC campaigns such as launching a new website contact us at Click Consult.
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