Who’s your Big Brother? Find out on YouTube Analytics

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April 14th, 2008 by Geoff

Another small step for web 2.0 but a big leap for marketing as a whole; YouTube Analytics has been released. It is a small undertaking because it is so simple for Google to do, yet the benefits it will have on the marketing world will be big over the course of the next couple of years.

After my recent meeting with Google, it has been expressed that the next big step is the transition of offline to online media, in particular the demise of television advertising fuelling the growth of online spend and reach of internet marketing. Why? Today’s changing society. Instead of going home and putting our feet up watching telly in the evenings we are transitioning to online undertakings instead. Social Media sites in particular must be wreaking havoc with TV advertising revenues as businesses see that they can reach and influence more people online rather than through TV.

So, now we are seeing digital advertisements being utilised online instead of through TV, video ads on YouTube in particular. But where to position these adverts, who the target market is, and how to make them more successful are all vitally important to get the most from marketing spend. YouTube Analytics now gives you this data and gives you far more information from which to really drive more business.

Here are the top five great benefits of the new YouTube Analytics package has:
1. Location targeting – you can now define the location of your target viewership. Knowing where your viewers are around the world can give you a real insight into potential unexplored markets.
2. The ability to track when people abandon the video – great for optimisation of video content!
3. You can now define times and dates of video views on YouTube.
4. This will lead the way for other social media sites to be more transparent on internet traffic data, such as Facebook.
5. Google are updated the package in the next few weeks to include inbound traffic sources.

It is for sure that this is not the final product, is there ever a final product released by Google!? However, if you are looking to drive brand awareness and have the cash to spend then YouTube Analytics will help you spend it wisely.

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