Reverse Relevancy - Make your product or service Search Friendly
Just a few miles up the road from our offices, Liverpool has been launching the capital of culture. The event has been hyped in the city for the last 3 or four years and will be come almost inescapable. The events strung over the year will be a huge benefit to the city bringing in funding, tourists and online searches.
The online search traffic has not been overlooked by shrewd marketers and even a Beatle. Ringo Starrs new album Liverpool 8 is a great title for an album. Not only does it sum up the inspirations for the album and his love for the city, it is also a great title for search.
The general publicity and marketing for Liverpool 08 will no doubt increase the search volumes and interest, and the title of this album will allow it to piggy back on that. The potential exposure is excellent, who could say that an ad for Liverpool 8 would not be relevant for the search Liverpool 08?
While not every marketer or business does not have the opportunity to simply label their product to tag on along with a mass market campaign, it is possible to ensure your product and site is relevant to what you can provide.
Retail stores can call themselves what they like, as footfall past the door will let people see what they do. Online stores do not have the same luxury. Why not be direct? And achieve relevancy by default. Label your site, product and services with exactly what they are. The benefits can be huge. Search engines will take it as relevant for both paid and organic links. Users will see you as relevant by association. The power of labelling can easily be overlooked.
