The most important period for a pay per click campaign is when you first set it live. You need to watch it very closely in order to manage the bids, monitor budget and most importantly the performance. Once you see…

Talking about credit crunch has become very fashionable. Stock markets falls and rises, governments' intervention and pledges, more and more people in financial sector losing their jobs and liquidity crises are the main topic of the News and a grim…

Google always has been a leader in online marketing not only because of its superior technology but also because of its ability to understand & fulfil basic needs of Pay per Click users.
Recently Google introduce a new and improved…

A couple of new announcements from Google will continue to see them leading the way in the world of PPC. The search engine giant continues to release new features at a rapid rate and puts rivals MSN and Yahoo to…

This is the future of search. Or is it? Google have agreed a deal with Yahoo to serve 3% of their PPC ads on the Yahoo network on a trial basis as a clear attempt by Yahoo to bolster their…

Birthday is usually a day when we look back at a previous year of our life. Some people will find themselves getting a year older, others- a year wiser and others will be proud of not only numerical but also…

If anyone is worried about invalid clicks through PPC then I want to give everyone a bit of assurance on the matter and warn you that the Google Adwords IP exclusion tool is definitely not 100% accurate.
We have a…

In another chapter of Google & Microsoft's toe to toe bout, both Media and software giants were set to announce the last quarter profits within hours of each other. By the close of business Thursday, the only news was Google…

Earlier this year Google relaxed their approach to trademarks. This appeared to many that all trademarks were fair game for Google Adwords advertisers but this is not the case. The sole purpose of Google changing their policy was to take…

One of the main issues that arise with my pay per click clients, especially those with tighter budget constraints, is that when they search they are unable to see there ads displayed on Google.
Google's algorithm is a very clever…

Google was today voted number one consumer brand in the UK in a survey undertaken by 2200 consumers. It has pushed 'Microsoft' down into 2nd place while Mercedes moves down to third.
This will only serve to strengthen Google's already…

New Pay-Per-Click (PPC) clients often expect the money to come rolling in on Day 1. As soon as they have a brand new, expertly built PPC campaign that will be managed by PPC professionals, clients rub their hands with glee,…