'Match' Your Google PPC Budget
The most important period for a pay per click campaign is when you first set it live. You need to watch it very closely in order to manage the bids, monitor budget and most importantly the performance. Once you see the data coming back in the account you can optimise the campaign further to improve performance.
This process is even more critical when you are running your Google pay per click campaign on a smaller budget. Understanding how this smaller budget is going to affect your pay per click is the key. Consistency of appearance on pay per click is going to be important in order to grow your level of quality score. Usually we would look at narrowing down the focus of the campaign and use longer tail keywords for an advertiser who is working on a smaller budget.
Here are my top optimisation tips for maximising appearance when using general keywords:
Matching Options - Use matching options to reduce spend on your high volume, expensive keywords. Changing these keywords onto exact will decrease the traffic and ensure longer appearance for these keywords, you will also achieve greater quality as this isn't awarded for broad match.
Ad Scheduling - Identify the key appearance times during the weeks and months and run your campaigns within these times.
Percentage Bidding - During the day you will pick up trends of the hours during the day where your accounts performance will be better than others, use percentage bidding to be higher in the listings at these time, while appear lower at other times to ensure full appearance
Being able to understand your advertising budget and the limitations in relation to pay per click is so important. This is where the experts come in, Click Consult are a leading Pay per Click (PPC) Management Company with over 25 years combined PPC Management experience. Contact us for more information by calling 0845 205 0292
