Keyword Research Tool We Want More Of It
November 12th, 2008 by Click Consult
Building PPC campaign isn’t an easy task but what is even more frustrating is choosing keywords that you are going to use. Google keyword research tool has been recently much improved, but it’s still lacking that fine touch that could turn it into “ultimate killing machine”. The main improvement was in how Google presents its past search data, which moved away from just graphic presentation to some real numbers.
It’s great when you can see how many people are bidding on specific keyword or how many searches it had in previous months. It can help you to identify short and long tail terms and utilise your budget more efficiently. But… there is a catch, the data can’t be downloaded and copying the page or a screen printing is not of much use. Maybe in case of a small Pay per Click campaign with reasonable budget this problem won’t be of an issue, but in case of large and budget tight campaigns the ability to download and analyse the data is crucial. So why did Google go far but not far enough? From one hand, based on an assumption that keyword tool does provide us with valid results, choice of long tail and low competition keywords could heavily hit Google’s profits. From other hand, if neither keywords nor stats are 100% reliable, then Google has a right of stopping us from downloading this information. There is always a “fair option” that Google does play straight, but based on my experience it something very hard to believe in… unless we have more transparency.
Related posts:
- Coming soon to a PPC campaign near you…Automatic Matching!
The latest Pay-Per-Click (PPC) beta to be rolled out by Google is Automatic Matching. On June 3rd 2008, your PPC campaign will be automatically opted into this feature….so what's it all about? Automatic matching is designed to show your ads…...
- Positioning your Pay per click
Pretty much the main discussion that I have with my clients as a ppc account manager is in relation to ad appearance and position on Google. Often this is from my clients who run smaller budgets. There seems to be…...
- Keyword Research – The 5 Golden Rules
Keyword research is the foundation of any Pay Per Click (PPC) campaign. After setting out a target, budget and focus for the campaigns, the keyword research is when an advertiser sets out which terms their ads will appear for. And…...
- 7 Budget Saving Tips for your PPC Campaign
You can't always afford all the keywords you want in your Pay-Per-Click (PPC) campaign. Or maybe you want to reduce your PPC spend, as you tighten your belt during these tough economic conditions. Whatever the reason, it is not uncommon…...
- The Importance of Earnestly Reviewing Cost per Clicks
The importance of regular cost-per-click (CPC) tweaking can never be underestimated. Too often, a campaign is built and left to run without reviewing CPCs in enough detail. If the average CPC on a campaign level seems okay, it doesn't mean…...
This entry was posted
on
Wednesday, November 12th, 2008 at
11:34 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
In the PPC campaign, long tail keywords are very important because through such keywords genuine traffic visit and very often increases the business volume.
Not sure what you’re looking at but right there in the keyword tool, after it generates a list, is a link –
“Download all keywords: text, .csv (for excel), .csv”
[...] Keyword research tools are the most common PPC tools. Identifying and using the most appropriate keywords while also identifying a list of negative keywords can help to generate a very profitable PPC campaign. Good PPC keyword research software should include information such as the number of searches, average cost per click, estimated traffic, and number of competing advertisers to prove truly beneficial. Networks like Google’s Adwords scheme, as an example, provides a lot of the information you need while also allowing for the quick and convenient use of your findings. [...]
[...] to avoid these mistakes at all costs. Firstly, and also most commonly, is the overuse of keywords. Keywords are essential of course, but too many are bad for you. Hone in on a few that really work instead of [...]