Is Google a Definite Winner?

Google has surprised us again with its ability never to stand still. Once again it widened its software capacities to give advertisers better and more precise tools, such as Google Ad Planner and Google Trends for Websites.
While MSN is still trying to create some sort of less or more acceptable AdCenter interface and Yahoo is battling for its survival, Google seems to be stepping over   recent recession and markets slowdown, pushing straight through into new era with more targeted search options and attractive marketing products.
Due to current economical climate, advertisers are desperate to flog their products and services. While high street shopping has seen better days, online sales are growing year on year due to convenience and increased security for consumers and easiness to set up & manage and lower costs for retailers. This online growth can be largely attributed to Google Adwords and Natural Listings that deliver more traffic than Yahoo & MSN all together.
Our day spending time online is a part of our daily routine: we are searching for information, socialising, viewing videos, playing games, blogging, discussing products and services and all this may lead to an intended or impulsive purchase. This is why it is so important for advertisers to keep their ads running targeting specific segments and locations, getting ready for Xmas and post Xmas sales.