Google vs MSN

MSN is desperately trying to catch up with Google but there are many drawbacks that it could have avoided. Despite a high level of competition on Google PPC front, the cost per conversions is almost identical to MSN's while the traffic is hundreds of times lower.

The only weapon that MSN can throw against Google is Facebook. Its extremely popular and in our PPC/SEO/Web design office is the second most popular site after AdWords which is an achievement for MSN considering that in reality it probably should be an adCenter. But never mind…