Google fully launches Placement Targeting to replace Site Targeting

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November 27th, 2007 by Nick

What is it?
Site Targeting is now out of Beta testing and is available to all advertisers. With the launch of CPC bidding, you can not only pick the placements where your ads appear, but you can also select the bidding option that best matches your clients' needs. For instance, if the purpose of your client's placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay per click. Alternatively, if you want to maximise impressions and increase brand awareness among your client's target audience, you can select CPM bidding.

A few things to note:
• You can switch placement-targeted campaigns to and from CPC- and CPM-based bidding at any time via 'Edit Campaign Settings;' once you change the bid type, the new bids that you select will override your old bids
• At this time, CPC-based placement targeting is not available through the API, nor is the functionality available via AdWords Editor or compatible with the conversion optimiser; Google hope to integrate these functionalities in the coming months.

What are the benefits?
Costs are likely to be lower and the CPAs are likely to be lower for campaigns because it is more geared towards traffic coming through the advert as opposed to the traffic that is on the website where your advert is placed.

You can find more information at the following link: http://adwords.google.co.uk/support/bin/answer.py?answer=56282

or alternatively contact us directly by using this link.

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