Google and Yahoo: Goohoo!…? The New Dawn of PPC
September 11th, 2008 by Geoff
This is the future of search. Or is it? Google have agreed a deal with Yahoo to serve 3% of their PPC ads on the Yahoo network on a trial basis as a clear attempt by Yahoo to bolster their revenues. However, recent reports have suggested that the US Justice Department have stepped in and employed an antitrust litigator to investigate the situation.
There are pros and cons to this deal going through but it is inevitable that Yahoo will partner with someone or fail to lead the search market. PPC advertising on Yahoo isn’t the greatest – for anyone who has used their interface both pre and post Panama will vouch that it could be better, yet I do appreciate that it is all built on the old system that they originally launched with in the nineties.
How will affect Pay Per Click marketing? I really can’t envisage a whole lot of change to be honest. Google has a great platform and great algorithm. The user demographics and verticals that are searched on Yahoo differ to Google however not greatly that it should affect clients. I see it as a positive move in all instances where clients can gain more conversions and traffic through PPC ads whilst Yahoo take a cut of the Pay Per Click revenues. Win-win situation in my book.
The Canadian Business Bureau has also launched it’s own investigation to assess the impact of it’s nations businesses.
The only grounds that it could be stopped is on the grounds of a monopoly and not in the best interest of competition. Well, check this for reasoning:
If Google can’t further their domination of the search world then why are Microsoft still allowed to monopolise the workplace computer software market?
I welcome people’s thoughts below.
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Nowadays Google and Yahoo are the big players of Pay per Click ads, Yahoo starts it first but very soon Google has overtaken the competition quite comprehensively. Now it has the 60% of PPC market. Recently Google deals with yahoo to serve 3% of their PPC ads on the trial basis.
Every search engine has their own algorithm, but Google has a great platform and great algorithm. The user demographics and verticals that are searched on Yahoo differ to Google however not so greatly that it affect clients; today’s most of the search engines follows the strategy of Google.
Yahoo allows larger texts to be placed on the ads unlike Google which enables the visitors to analyze in depth. This provides for higher conversion rates than Google and an important point to ponder while selecting a PPC provider.
PPC services begins by researching your business, performing an effective analysis report, researching your website statistical facts for looking in a organized phase, and then by extensively researching all significant search terms to set up an optimal PPC campaign.
MSN now offers focused demographic placement. If you want your ads to appear only to men between the age of 18 and 35, MSN can make it happen. (Google and Yahoo have something similar, but do not currently live up to MSN’s ability). Other new developments in PPC search engine marketing include new types of ads and platforms.