Google and TV the Final frontier of Interactive Media

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December 13th, 2007 by Nick

The reach of Google's advertising programs is immense. The current options available through the ad centre as follows.

Search – The small text ads that have become the life blood of modern search engines. Placing the ad righting front of the consumer when they are looking for it.

Content – Expanding out from search this ads can be text, image or video based. The Google ad sense program has been funding many web sites for quite some time with the profit share. This ads can provide some great exposure for branding and product awareness.

Mobile search – The new pretender. Mobile advertising is set explode in the next few years. A culmination of multiple factors such as the micro-payments system (currently in debate in Europe), Mobile carriers pushing bigger and better service and the advancements in mobile technology.

The future of Google’s advertising reach can only expand further. The launch of Android, Google’s Mobile platform, is more than just an exercise in stepping on corporate toes. Android is likely to be a pre curser to more mobile format advertising along side content rich mobile compatible web sites.

All these past advancements have been in new media, but Google are going further than that. In a recent interview James Murdoch, the former BskyB CEO, revealed that Google and Sky were “working together to bring internet advertising to television”. If Google can apply the super targeted ad formats to TV, there will be little choice for advertisers not to work with Google.

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