Google Adwords’ New Magnifying Glass Improvements
October 7th, 2008 by Click Consult
Google always has been a leader in online marketing not only because of its superior technology but also because of its ability to understand & fulfil basic needs of Pay per Click users.
Recently Google introduce a new and improved version of Magnifying Glass. This keyword level feature provides advertisers with complete insight information about whether or not the selected keyword triggers the ad, the quality score and detailed recommendations tabs.
The Quality Score is described in numeric terms, where 8-10 stands for Great, 5-7 for OK and 1-4 for Poor Quality Score with the quality based on Keyword and Landing Page relevance and Landing Page Load Time.
The tool is great not just for professionals but especially for those who are not that acquainted with Adwords and need a little push and understanding of PPC marketing.
It’s a pity to say that a recipe for success such as “simplicity” wasn’t picked up by other search engines, which could greatly improve their chances of competing with Google.
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Google is a leader in online marketing and search engine world. As Google uses effective and good technology from others and Google know each and every thing about his user needs and Google always discover new technology for his users.
Google use many tools to see your keyword density and gives the point according to your keyword if your keyword is unique, relevant and informative then it’s consider high quality keyword and if your keyword is irrelevant then it is a spam or poor quality keyword.
If you want to improve your site’s ranking then PPC marketing could be very good factor for that. Through PPC marketing you can get lots of customers for your site. But your effective PPC marketing depends on many essential factors like ROI, CPC, CPM and click through rate (CTR).
Pay per click (PPC) advertising puts ads for your Website in front of people looking for what you have to offer on Google and other search engines. And unlike other forms of advertising, you only pay when someone responds to your ads.
One of the most important things to make high profitable PPC advertising campaigns are to research keyword effectively. If your keyword is unique, relevant, informative and true then your campaign and company gets a lot of customer with high ranking in major search engines.