Google Adwords' New Magnifying Glass Improvements

Google always has been a leader in online marketing not only because of its superior technology but also because of its ability to understand & fulfil basic needs of Pay per Click users.
Recently Google introduce a new and improved version of Magnifying Glass. This keyword level feature provides advertisers with complete insight information about whether or not the selected keyword triggers the ad, the quality score and detailed recommendations tabs.
The Quality Score is described in numeric terms, where 8-10 stands for Great, 5-7 for OK and 1-4 for Poor Quality Score with the quality based on Keyword and Landing Page relevance and Landing Page Load Time.
The tool is great not just for professionals but especially for those who are not that acquainted with Adwords and need a little push and understanding of PPC marketing.
It’s a pity to say that a recipe for success such as “simplicity” wasn’t picked up by other search engines, which could greatly improve their chances of competing with Google.