Google Adwords is the new Facebook
October 22nd, 2008 by Alan
I am a PPC campaign manager and as such Google AdWords has become my bread and butter and by far the website that I visit the most. Microsoft adCenter and Yahoo Sponsored Search obviously also appear high on my list. But just like the way AdWords dominates the search market and PPC revenues it also seems to dominate my time. All but one of my customers use AdWords for their PPC campaigns but many do not use adCenter or Yahoo Sponsored Search.
This is one reason why I believe Google AdWords has become the new Facebook. Their have been many claims about how Facebook affected employee productivity when it became popular with many employees across the country logging during work hours. As such many companies have now blocked employees from navigating to Facebook, in my case I never go on Facebook in work not even on my lunch break, I do however spend all day logged into AdWords.
The second and more potent reason I believe that Google AdWords has become my new Facebook is that I now very rarely use it even at home. I may login on the odd occasion when I get several automated emails that draw my attention but on the whole I use it a fraction of what I used to. Facebook was always the first and last site that I went to whenever I sat down or left a PC, I didn't live off it like some people but I had to check it at every opportunity.
Google Adwords has now become the first and last site that I go to whenever I sit down at a PC. I'm very pleased to say that I really enjoy my job and I really want all of my campaigns to be as successful as they can be. Checking my accounts and making bid changes during my free time at home is now the activity that I choose to do ahead of logging into Facebook and ignoring the hundred irrelevant invitations that everyone sends me.
Related posts:
- Google vs MSN
MSN is desperately trying to catch up with Google but there are many drawbacks that it could have avoided. Despite a high level of competition on Google PPC front, the cost per conversions is almost identical to MSN's while the…...
- Will Facebook Drive MSN PPC higher?
The recent change in the layout of Facebook probably annoyed a lot of its users but not the ones who work for Microsoft. The PPC giants deal with the online social networking site was boosted when Facebook changed their page…...
- Confused by PTI Europe Bank Charges?
A few of my clients this week have contacted me with concerns over charges on their bank statements/credit card from a source known as PTI Europe. Further investigation on their behalf has led to the discovery that Adwords Charges were…...
- Google Trademark Policy And The Advertiser
Earlier this year Google relaxed their approach to trademarks. This appeared to many that all trademarks were fair game for Google Adwords advertisers but this is not the case. The sole purpose of Google changing their policy was to take…...
- Making Pay Per Click Targeting More Accurate
The 2 largest social networking sites on the web today, are planning to make online marketing and pay per click (PPC) easier. While pay per click advertising is very accurate when it comes to search marketing. Display ads and the…...
This entry was posted
on
Wednesday, October 22nd, 2008 at
9:31 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
It’s very expansive medium coming in the SERP of search engine and there is no surety and user who is clicking can be converted into customer, how can potential traffic be come to know.
Social networking sites can help sites at some extent due to popularity but need to be done SEO services both in black hat and white hat.
Face book may be popular but it can’t do all purpose of sites in terms of business and services.
Social sites are very popular among internet user through these sites definitely certain amount of traffic can be drawn to the site.
First you are required to think which search engine PPC campaign is running well comparing, pricing, services, time and popularity major search engine Google ad words, Yahoo search marketing and Microsoft ad center.
Very interesting about google adwords on facebook.