Give Your PPC Campaigns An Overhaul

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February 8th, 2010 by Alan

Often we have so many elements to a PPC campaign that it’s hard to keep an eye on everything. Even if you are a very proactive manager there can be parts of the account that are silently hindering the campaign’s performance. It is when your PPC account is performing well that you need to pay most attention to these campaign killers.

False campaign settings

When a campaign is set up the first thing you do is check all the settings. However if you have several campaigns going live at once or if campaigns are being added on a frequent basis, you can easily miss something. This is not irreparable but will hinder the campaign from fully performing. To keep on top of things check the settings for bidding and budgets, location targeting, position preference and delivery method, networks, devices and extensions, and finally, ad delivery, rotation and frequency capping.

Ad text tests

By constantly testing payment per click ad texts you will achieve your goals. If you have launched tests in the past but haven’t checked on them recently now is the time to do it. Don’t miss out on following up on split testing. Check for underperforming ads.

Identify underperforming keywords

You may find that there are no obvious poor ad groups but you could have poor keywords lurking within an ad group that may be generating traffic but not converting visits to sales. Run a report to identify any.

We are experts at pay per click campaigns at Click Consult. Speak to us for help with your PPC account and online marketing.

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