Getting A Winning Quality Score

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March 17th, 2010 by Alan

Higher click through rates tend to go hand-in-hand with higher quality scores on PPC accounts. If you are looking for ways to drive your quality score higher, there are some simple steps you can take:

Keep your PPC Account

Some people may advise ditching an account if it’s not performing well but unfortunately this is only an option if the quality score is at rock bottom. If you stop an account you not only lose the poor history but also the good history, which can take years to recoup.

Delete poor performing ads and keywords

Delete any poor performing ads or keywords as they will adversely affect your quality score. This allows for a tidier account with only those keywords that perform well producing high click through rates.

Monitor keyword selection

The success of your keywords is intrinsically linked to the quality score. If your keywords do not relate to your ads well, and then the ads don’t relate well to the landing pages you will get a low quality score. There must be keywords on the landing pages so double check.

Improve the loading time of landing pages

As a quality score also relates to the user experience, if the loading time is slow you will get a bad score. Make sure landing pages can load quickly no matter what the platform.

If you are getting a quality score of 7 or below then follow the above tips to see improvements. They won’t happen overnight but over time you will see some great changes.

At Click Consult we are experts in PPC account management and at creating an effective web marketing campaign.

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