Get The Month Started For Your PPC

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May 3rd, 2010 by Alan

If you want to get the month off to a flying start here are five tasks to get you going:

Run a keyword report – Home in on the top ten keywords. It can be hard wading through hundreds of keywords particularly when you have a well performing pay per click campaign. In order to tackle this task effectively look at the high value keywords and assess their performance and what can be done to better it. This may cover ad texts, bids, restructuring the ad group and identifying keywords.

Test multiple landing pages – A URL report can identify any poor performing variations that should be removed. This will free up time to concentrate on the better performing landing pages.

Ads running on the Content Network – Are you running ads within AdWords on the content network? Use a placement performance report and home in those websites that are bringing in the lowest conversion rate and the highest cost per sale. Keep it to 3 or 5 to maintain focus.

Expand you keyword list – review your site and look where you can add in 1 or 2 ad groups. You don’t have to do all the laborious keyword researching now but there is sure to be some phrases or terms that could be expanded.

Set up new automate reports – monitor performance using vital stats and get them daily to keep on top.

At Click Consult we can get your PPC campaigns running optimally.

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