Freshen Up Your PPC Campaigns

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January 8th, 2010 by Alan

To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords. This will keep you ahead of the game in your market place but a word of warning – it sounds easier to do than it actually is and maintaining momentum can be a challenge. Very quickly you can find that you are duplicating keywords and losing focus on your services and products. It's easy to wander away from relevant keywords so here are some ways you can maintain concentration:

Google’s Keyword Suggestion Tool

The Keyword Suggestion Tool can be found in the AdWords Tool section.

The suggested keywords are generated from data that has been built up from past Google searches. They are just suggestions so keep your website and its products and services in mind at all times so you don’t include something needlessly. The aim should be converting leads so needless amounts of traffic with low conversion rates should be avoided.

Search Query Reports in Adwords

A search query report shows which searches led to a minimum of one click on an advert. If your campaign is heavy in broad matching they can be useful. Aim to have your top keywords exactly matched to reduce the CPC and increase the Quality Score. You can also identify irrelevant traffic and also reduce irrelevant impressions.

Google Insights

This tool allows you to examine trends in your keywords and also provides extra information such as breakout keywords and the percentage number of searches carried out over a month.

At Click Consult, we help keep our client’s pay per click campaigns ahead of the competition.

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