Fast PPC results versus slow free results

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September 17th, 2009 by

There are many forms of advertising on the Internet. There are search engine optimisation tactics for advertising as part of your overall optimisation efforts. Then there are various free advertising methods available.

You have ad exchanges, online press releases as well as social media marketing. With all these various advertising methods that come mostly free, where does pay per click advertising fit into this? Most people see PPC advertising as a fast method to drive traffic, but also as cutting deeply into your budget. Why then are so many companies making use of PPC advertising?

Benefits of PPC

There are different answers to what benefits a PPC campaign will bring any business. The first answer is that you reach your target market faster than other advertising methods. With articles you have the benefits of building links that bring good traffic to your website. This makes it a great free online tool for marketing. This is slow, though, and will not bring results within hours or days.

This is applicable to all forms of free advertising. It works, but takes quite a long time to show results. Search engine advertising works faster than the other forms of free advertising but none of these matches the speed of PPC advertising. PPC advertising is also easy to track and to measure and this is very important for any business.

You are also able to specifically target the exact group of people you want to reach with PPC advertising. This makes the answer in favour of PPC advertising three-fold. It is fast, measurable and totally target focused, hence its popularity.

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