Document Your Changes

Request A Free Website Analysis

July 15th, 2010 by Laura

Most PPC managers will feel busy every day of the week. You may not be able to recall a time when you could sit back and have a break. Pay per click is fast moving and most of us thrive on that. However if you move too quickly, you can overlook what you’ve just done. In the midst of the hustle and bustle of the day you may be tempted to make a change to your PPC account and simply move onto the next pressing task. One tiny change won’t matter, will it?

This can become a nasty habit that will eventually come back to haunt you, and if several people work on one PPC account it can be dangerous. There are always times when you need to look back and identify what changes were made at a particular time. If you do not keep records of your changes you will hit problems quickly. There are tools available to help:

AdWords Change History

You can refer to Google’s ‘change history’ for some instances, but it does have flaws. It will tell you that you deleted an ad but not which one, for example. However it will indicate which person made a change, which will help you to manage the work of your colleagues.

Basecamp

If you have joint projects, this is a must. It allows you to set up shared timelines, upload files, set up to-do lists and send messages to team members.

At Click Consult we offer professional PPC account management and can work as an extension of your internet marketing team.

Dig Into Your PPC Account
Search marketing is a dynamic thing and the behaviours of users is a constantly evolving process. They are influenced by trends, new technologies and the seasons. For a PPC manager… one of the most important elements of account management is...
Real Improvement to Google Quality Score Calculation
As a PPC campaign manager it is very pleasant to see Google make a change to Adwords that actually will help a PPC advertiser like myself with what seems like little gain for themselves. I feel that while Google are…...
Be An Effective PPC Account Manager
Do you dream of being that super slick PPC account manager, effortlessly juggling multiple pay per click campaigns? Well, here are some tips for making it a reality: Plan ahead and use your plan effectively If you fail to set …...
Getting Your Quality Score Back on Track
Your Quality Score may become dented due to some major overhauls on the PPC account – perhaps you are launching a new website. There are times when this simply cannot be avoided but how do you get that account back…...
Interactive Web Design
What do you understand under the term “interactive design”? If you think that is refers to little gadgets, tools and lively icons on your web page, think again. That is adding interactivity to your web design, but it does not…...