Document Your Changes
Most PPC managers will feel busy every day of the week. You may not be able to recall a time when you could sit back and have a break. Pay per click is fast moving and most of us thrive on that. However if you move too quickly, you can overlook what you’ve just done. In the midst of the hustle and bustle of the day you may be tempted to make a change to your PPC account and simply move onto the next pressing task. One tiny change won’t matter, will it?
This can become a nasty habit that will eventually come back to haunt you, and if several people work on one PPC account it can be dangerous. There are always times when you need to look back and identify what changes were made at a particular time. If you do not keep records of your changes you will hit problems quickly. There are tools available to help:
AdWords Change History
You can refer to Google’s ‘change history’ for some instances, but it does have flaws. It will tell you that you deleted an ad but not which one, for example. However it will indicate which person made a change, which will help you to manage the work of your colleagues.
Basecamp
If you have joint projects, this is a must. It allows you to set up shared timelines, upload files, set up to-do lists and send messages to team members.
At Click Consult we offer professional PPC account management and can work as an extension of your internet marketing team.
