PPC will make Newspapers extinct by 2020
August 27th, 2008 by Geoff
Print Media has been one of the biggest hit advertising mediums since the start of PPC. Advertisers have realised that they can get far bigger results, transparent as well, if they advertise through PPC. Track your results…see exactly what you paid for…? Yeah Baby! That is the kind of advertising I am talking about! Can you achieve that with Newspaper advertising? Not likely.
A recent report by Sky News shows that Newspaper advertising revenues in the US are plummeting. The New York Times announced 16% fall in revenues for June plus an 12% fall in May. Print advertising as a whole has fallen year on year for the last 8 years, this year to date it is 14% down.
By why such a fall? Well, I have already expressed why in my opening paragraph.
Not only Pay Per Click, but Online Marketing as a whole is driving interest, and congregating more people. The reach of internet is far greater and more specific than traditional newspapers.
My prediction – Newspapers will be extinct as we know them today, by 2020.
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Internet marketing has now become most popular method of advertising your business all over the world. There are different methods of advertising your company’s brand and services such as internet marketing, affiliate marketing and pay per click etc.
Nowadays trend of newspaper advertising has fall down due to the internet marketing. The rate of internet uses has increased rapidly and trend of internet marketing has also increased rapidly.
PPC (Pay Per Click) has also became most popular method of advertising on the internet. By using PPC advertising the company gets quick and successful results which are important factor responsible for popularity of PPC advertising.
When we use PPC advertising method our site link appear at search result and when our site link is visited we pay the cost. In other words we pay according to number of times our site is visited by internet user.
PPC is also called as cost per click because we pay the cost according to number of our site clicking or visit to site by internet user because it increases the chances of your brand or product selling.
As the name suggests local and global search results, it means there are different indexes for different countries. If you operate local business and provide local services then you should search local index.
A local businessman who has no sufficient mediums to supply his product to outside area then he should not ad on global index. So the successful result of business depends on local and global search according to components.
You can maximize your marketing investment through highly specific targeting using the right keywords and search phrases to pull customers towards your site and your front door.
Online local search offers low cost, relevant advertising dynamics and also provides an audit trail to effectively measure the results of your marketing campaign.
The most relevant search results depend upon your address. By using that address, customers can find you quickly and easily. By using relevant search results you can increase your business by leaps and bounds.
[...] methods in a huge way have gone the way of the dinosaur — it is no longer cost effective to print ads, have flyers distributed, buy radio air time or depend on the age-old word of mouth advertising [...]