Google announces new Content Network enhancements
August 28th, 2008 by Mike
As a pay per click advertising agency we have a dedicated support team at Google who help us with queries and questions in relation to our pay per click accounts. They also help us with ideas on expanding current campaigns and talk to us about new beta's that Google are pushing during different times of the year.
Yesterday Google announced some key enhancements on the Google content network that they hope will offer a better experience for users and better value for advertisers. These changes are the latest result of Google's integration with Double Click:
- Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
- Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
- Improved Ads Quality: Brings performance improvements within the Google content network.
- View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.
The way I look at the content campaign is very much in terms of building a brand online. It is much harder to drill down optimisation on content campaign as opposed to the search network. Data isn't as clear and accurate in relation to a users search and often traffic can come at a greater cost to the advertiser.
It is also important to take into account the user's state of mind when analysing the content data Remember, user's are not looking for your site or advert and are at a much earlier stage of the online process.
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Google’s pay per click system is slightly different than other systems, and today’s announcement make it more distant from other systems.
New Enhancements are really great; they can give advertiser more freedom to control their budget and campaign more effectively.
Be sure to lower the bid amount. The lowering of bid amount for content network will make a big difference in ad budget in the long run.
With Ad Words the more clicks your ad gets the less you will have to pay. By writing relevant ads, your ad gets more clicks and more clicks means less you have to pay.
When running ads on the Ad Words network, one of the first decisions you will need to make is on which network or networks your ads will run.
Google has invented very effective enhancement keys, which can provide better experience for users and for advertisers. These changes are the latest results of Google’s integration with Double Click.
New network enhancement gives more comfort to advertisers in advertising. It is cost effective so that it provides more profit in effective advertising.
With pay per clicks you can ad very effectively and you will have to pay very less amount for that ad, which will maintain your budget.
You should analyze how many visitors are visiting your site after seeing the ad and what are the most relevant reasons behind their visiting. By doing so, you can make your site very effective.
If data is not as clear and accurate in relation to a users search and often traffic can come at a greater cost to the advertiser. The users wouldn’t visit that site again. So by Google’s new network enhancement, you can make your site more attractive for visitors.