Beat The PPC Killers

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April 15th, 2010 by Alan

With any PPC campaign it can be a challenge to keep a tight reign on all the different elements. No matter how proactive you are as a pay per click manager you may still find there are parts of the account that are hindering a top performance. The best time to tackle these silent PPC killers is when the account is doing well as at these times they can be even trickier to identify.

Bad campaign settings

When you first set up a pay per click campaign you no doubt double check your settings. However, if you have set up multiple campaigns at once or you add new campaigns on a regular basis you can easily miss something. This doesn’t mean the campaign is beyond repair but it can mean it’s not achieving its full potential. Check that the following is set up correctly:

Bidding and Budget
Networks, devices and extensions
Location targeting
Positions preference and delivery method
Ad rotation, ad delivery and frequency capping

Review your campaigns quickly and if you find something out of sorts you can remedy it in just a couple of clicks.

Review ad text split tests

You should constantly test your ad texts to ensure high click throughs. However if you have a few tests that you have overlooked to check as the account is doing well now is the time to get back to it. Run an ad text report to identify underperforming ads making sure you have valid sample sizes so that you accurately identify the good and bad.

At Click Consult we can provide guidance on all your pay per click search marketing campaigns.

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