Be An Effective PPC Account Manager

Posted in Pay Per Click (PPC) by Laura on 28th of April, 2010

Do you dream of being that super slick PPC account manager, effortlessly juggling multiple pay per click campaigns?  Well, here are some tips for making it a reality: Plan ahead and use your plan effectively If you fail to set goals and put a monthly plan in place you will struggle to manage your workload effectively.  Setting goals is critical to success and the pointers you put in place will act as a compass for the smooth running of your PPC account, giving it focus and direction.  Every month get together a comprehensive run of reports so you can take an overview of the account performance and compare your progress to your goals.  Then sit down to plan your next steps to reach the goals next month.  This will get you into a habit of constantly reviewing performance and keep you focused on growing the account. Turn back to basics It pays to stand back sometime and review your whole approach to PPC.  Put time aside when you are firing on all cylinders to cast a critical eye over your PPC accounts.  If you spot any misplaced ad group or wrong settings then pounce on it! Are you reaching your full audience via all the search engines and search marketing?  If you aren’t using them all then perhaps now is time to test a new one to stir things up.  Look at your account structure, settings, ad texts and keywords to see if you can improve anywhere.  Look up Google policies also as they can change frequently and you need to ensure your tactics are still up to date. At Click Consult we can help you be an effective PPC manager.