Be A Success Internationally With PPC
January 5th, 2010 by Alan
If your PPC campaign is targeting other countries then there are some steps you can take to ensure everything runs smoothly. The key is to target according to location on the campaign level and keep the following pointers in mind:
PPC ads targeting a specific country are targeting that specific country’s Google domain name extension. This means for example ads targeting Canada will be shown on www.google.ca. However make sure you are aware that your language settings must match your target user’s preferences in order to show.
The IP address is also relevant and if a searcher is situated in Canada. By searching on Google you will see ads that are targeted towards Canada.
When targeting an international audience you need to pay attention to your language setting. Google users set a default language setting. If they leave the language preference blank then the Google domain language setting is used.
A way of explaining this is to imagine you are targeting Spanish users. However your language setting is defaulted to English so it’s likely a high percentage of traffic will be coming in from web users who have a Spanish IP address but are using Google. If you choose Spanish as a language then the traffic you get will be from Google.com and Google.es.
With the web now opening channels into international markets it has become important to understand how best to utilise PPC within these parameters. At Click Consult we have years of experience in honing pay per click campaigns and ensuring clients get the best results.
Related posts:
- Sign Up for MSN Analytics Now!
Last week, MSN released their version of Web Analytics to be used with adCenter advertisers. Is this going to be a market leader, or just another duplication of an already established Google product? I think the latter: Why would you…...
- Mobile Advertising
Mobile Advertising Although mobile advertising …is only a fraction of the overall advertising spend worldwide, mobile phone ownership outstrips TV ownership by 3 to 1 so there is no time like the present for getting your mobile search advertising started...
- Developing Global SEO
You have a business that operate in a global arena and want to use search engine optimisation… to push the business forward. Where do you start? Most businesses rush out to buy a .com domain thinking it will open up...
- Errors can cost you big-time in PPC
As much as the internet, instant messaging and texting have taken over our way of communication there is still need tor good spelling, grammar and punctuation. It is a proven fact that all of these messaging methods have steadily reduced…...
- Tablets and Mobile Devices Split Out in AdWords
Good news – Google have changed the device targeting settings in AdWords so there is now a Tablets option. This is much better than what we have had before, where iPad was just an operating system under Mobile devices. It would…...
This entry was posted
on
Tuesday, January 5th, 2010 at
9:05 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
[...] Be A Success Internationally With PPC – About Pay Per Click (PPC … [...]