Advanced Local Listings
If you are setting up geo-targeted PPC campaigns in combination with local listings there are some advanced settings you can use to further improve your pay per click advertising.
Once you have fully listed all your opening hours, the forms of payment that are accepted and a detailed description of the services and products on offer you have an automatic line into those search engines that accept your listing to amend and update them as time goes on.
By claiming your listing you block other companies from hijacking your entry but you can also gain advantages for your PPC campaigns in Google.
In the campaign settings you can show appropriate addresses to searchers via ads in a targeted area. This is great way of appealing to searchers by using a well targeted ad and supplying an accurate local address.
Once Google has claimed your listing, access the settings tab for the campaign you want to amend. Click on the link which allows you to addresses which can be found under ‘Locations, Languages and Demographics’.
Local search is fast being recognised as one of the fastest online divisions. Local marketing is projected to continue to thrive and it is thought that as mobile usage is linked to local search, the boom in mobile applications will propel local marketing further. By using a combination of geo-targeting and local listings you will be one step ahead of the competition.
At Click Consult we can offer more advice on how you can create effective pay per click accounts for local ads in your web marketing campaign.
