PPC Click Fraud
November 17th, 2008 by Mike
PPC Click Fraud is the action of somebody clicking on your ads despite having no intention of visiting your site or making a purchase; the reasons for doing so can vary, but the end result is that it costs you money while delivering absolutely no financial benefit from your PPC advertising. In reality there is very little you can do yourself to protect against click fraud except ensure that the PPC advertising network you work with is proactive and reactive in its action against click fraud.
It is possible to use your own tracking code on your web pages allowing you to track information regarding the traffic that is delivered by your PPC ads. This may highlight some pattern behind clicks that you believe to be partaking in click fraud and you can then report this potential fraud to Google, Overture, or any other network you are using. All the major networks offer some form of protection against click fraud because they recognise that it is a major problem that could also cost them their reputation as well as you your money.
There are two main reasons that people click on ads in this way – their own financial gain and your financial loss. Competitors may click on competitor's ads in order to cost them money and even deter them from competing for the same high volume keywords. Also, publishers that display your ads on their own sites (if you have signed up for this increased exposure) may attempt to earn themselves extra revenue by clicking on your links as displayed on their own website.
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I’ve enjoyed using performancing analytics… you can view each click ip address, time of day, in real time.
I’ve used this to catch click fraudsters. I see the isp and send off an email with a screenshot, and ask the isp to warn their client of committing fraud.
That seems to have prevented competitors from going click happy on our clients ads.
PPC click fraud is action of somebody clicking your ads but no intention to visit your site. Loss is incurred in advertising ad PPC. Some criteria include web pages allowing to track information regarding traffic that is delivered by your PPC ads.
PPC click fraud has some negative aspect as it make loss to ads. It is possible to devise tracking criteria on own web page for traffic return.
[...] to our RSS feed. Thanks for visiting!When using PPC marketing it may be tempting to employ click fraud methods. After all you are getting rid of competition to increase your web presence. You can obtain [...]
[...] for visiting!When you decide to make use of PPC marketing one of the things you may encounter is click fraud. This is the non-legit clicks generated from competing companies or from “hitbots” [...]