Request A Free Website Analysis

Close

Pay per Click Frustrations

October 29th, 2008 by

I’ve recently returned from annual leave and have been getting back into and catching up on the world of pay per click. I really enjoy working in internet marketing and continue to learn something new everyday about the industry. During these tough economic times its strengths are highlighted more than ever and the growth, in my opinion, will continue at a quick rate. Just look at Google, this week announcing an increase in profits for Q3 of 26%!

I have, however, been met with the same frustrations in relation to pay per click. This has led me to come up with a list of pay per click frustrations:

Ghost Ads – an office title for when ads are being served by a separate ad groups in a campaign. Solution is to drill your negatives down to be ad group specific. It does beg the question, why spit your campaign into separate ad groups if the highest quality ad is going to be served?

Expanded Match – Google’s algorithm kindly serving your ads on terms you don’t wish to appear for.

Search Query Reports –  sometimes certain ad groups/keywords within your campaign with suffer with poor CTR, your certain that negative keyword addition is the solution yet the search query doesn’t come back with the information your after. Only 256 other unique queries, highly frustrating!

Adwords Policies – I vehemently stick to pay per click policies and adhere to the rules laid out by Google. After we have activated new accounts or make significant changes on the account we have Google review it. What annoys me is when you see one of your client’s competitors flouting the rules and getting away with it. Only this week I tried to pass through ads I knew should be disapproved and they were within 10 minutes. Yet one of my client’s competitors continues to get away with the same technique.

RSS GlobeThis entry was posted on Wednesday, October 29th, 2008 at 12:11 pm . You can follow any responses to this entry through the RSS feed.

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.

6 Responses to “Pay per Click Frustrations”

  1. Owen says:

    PPC service is a part of SEO services and can frustrate those who have hired and not got success in the same proportion because this method is money consuming.

  2. Jeremiah says:

    In PPC campaign keywords and theme of site is required to be cared as much as good keywords would be and the same user can be converted into a customer.

  3. Owen says:

    For short term success this program is good but in long time it is not suitable because this program is very expensive.

  4. Megan says:

    PPC and Ad center are programs of search engines which do not accept every kind and type of site for this service because the reason behind is algorithms of search engine.

  5. Katelyn says:

    There are few challenges in managing large PPC account planning and structure, Ad group construction – keywords & ads, reporting to clients, cross-engine campaign migration.

  6. jacobmadison says:

    SEO web traffic pay per click service ensures your ppc campaigns are targeted and affordable. One of the major thing about paid search is (such as ppc and contextual advertisings) you can find what yours ROI on advertising spend is at the each specified click.