How Easy is it to Set up your Pay Per Click Bids
You need to first setup your advertisements on your chosen site and then buy a ‘credit balance’ or a reserve for each one. You then allocate bid amount for each one. You can set up as many as you like.
The bid amount determines where the advertisement will be placed on the page and when it will be displayed along with other advertisements in search engine listings. The higher the bid, the closer the advertisements is placed to the top of the page.
Each time someone clicks on your advertisement from the search page, the set bid amount is deducted from your reserve.
When the balance in your reserves reaches a pre-determined amount, you will be sent an automatic email advising you to replenish your funds. You may want to set a daily limit to the amount of times advertisements can be clicked so as not to drain your reserve too quickly.
PPC Bid Options
There are several options available which will help you set up your PPC bids.
Started or Closed bids. Current Bid Amount, but this must be greater than 0 in order to use this option. Maximum Total Bid Amount option will automatically close the bidding when maximum credits have been reached.
The last is Maximum Bid Amount. What this does is stop the bidding once a pre-set number of bids have been reached. This will stop the bidding, but not close the bidding.
Software packages are available which will help you set up your PPC bid. They are designed to help you bid on the placement of your advertisement so that it will appear higher up in search engine results. They also offer pre-programmed tables for easy insertion of text and offer a host of management tools and reporting tools.
