Pay Per Click (PPC)
Negative Keywords – A Simples Way to Improve Your PPC Campaigns
I’m sure many of you are aware of the plight of Sergei the meerkat, the Head of IT at Compare the Meerkat, who works tirelessly into the night to en...
Have you noticed Google are retiring demographic bidding?
Although it hadn't officially been announced yet, a few dedicated internet marketing analysts noticed that there had been a change to Google's help pa...
Enhanced Ad Sitelinks - The Newest Ad Format
When Google introduced Sitelinks a couple of years ago, it was one of the most significant changes that had been made to AdWords for some time. &...
The benefits of PPC software
Inspired by the recent developments of our in-house built ppcTRAX™ software I thought I’d discuss the implications of such tools. I...
My Grievances with AdWords Conversion fl’Optimiser
Having taken control of a number of accounts recently which have had Conversion Optimiser enabled (one of which had Conversion Optimiser set up from d...
Room for Plus One More?
After a few short months of testing the integration of +1 ads across paid search listings, Google have decided it is time to roll it out across the di...
Using Google Trends to improve seasonal targeting
Most business will know their main seasonal trends. However, there may be some areas in their business where trends can be more ambiguous. ...
The Effects of Quality Score
We often have to explain to PPC clients what effect Quality Score has on an account in terms of position and CPC. Particularly on new accou...
Brand Bidding on PPC: Don’t be fooled!
A common discussion we have with our clients is whether they should bid on their own brand keywords or their domain name. The most common a...
Does Paid Search Advertising Cannibalise Organic Search Traffic?
Does paid search advertising cannibalise organic search traffic? Initially, that question may appear to be laced with marketing jargon, but fortunatel...
Tablets and Mobile Devices Split Out in AdWords
Good news - Google have changed the device targeting settings in AdWords so there is now a Tablets option. This is much better than what we...
10 Questions to Determine the Authority of a PPC Agency
Pay-per-click (PPC) advertising has the potential to rejuvenate a faltering online marketing strategy, and can also be pivotal in the construction of...
Know Your Enemy – This is a Dog eat Dog world and I’ve got Bigger Teeth
How do you build cost efficient competitor targeting PPC Campaigns? Competitor bidding is a touchy subject to most advertisers, with the majority agr...
Embedded Site Links for Google Adwords
Every avid Google searcher will have noticed the appearance of ‘site links’ on the PPC ads on Google. These links are an Ad Extension enabled thro...
Save Money with Good PPC Management
Poor PPC management can soon lead to loss of money and valuable resources though mounting CPC and lack of conversions. There are many ways this can sh...
Google Tests Yet Another Ad Format
We recently caught wind that Google were about to test a new Ad format whereby the domain relative to an ad appears in the headlines of PPC ads. Sure...
