Pay Per Click (PPC)
What Is Google’s New Keyword Planner Tool & How Can It Make My life Easier?
“A fanatic is one who can’t change his mind and won’t change the subject”- Winston Churchill. We know that PPC gurus love Google’s Keyword Tool and Traffic Estimator. Like an old winter coat, it’s welcoming, familiar and, most importantly, it gets the job done. However, it is about to be laid to rest; gone fore...
Three Great Ideas for Automated Google AdWords Rules
Paid search can often reek of deja vu. How often do you find yourself making repetitive tasks within AdWords, particularly when working on large campaigns? The ‘automate’ feature in Google AdWords can help you to better manage your campaigns, increase their efficiency and relieve some of the monotony. Below are...
How You Can Save Lots Of Time When Changing Bids In AdWords
In the latest in our ‘Benefits of AdWords’ ‘Automate’ Feature’ series, Dave Karellen explains how a couple of nifty little tools can help you to update your bids effortlessly. Managing the bids of your PPC keywords can be one of the most interesting parts of optimising campaigns, particularly when you are investigatin...
How To Resolve Disapproved Ads & Ensure That Google Isn’t ‘Lying’ To You
As a child, surely you believed in Father Christmas before you walked in on your Dad munching on the mince pie you left out for him, right? Well to some people that work with Google’s PPC software, AdWords, it would appear that Google have been sending out information about ads that some have been falling hook, line and sinker for. Ok, so t...
Adding Credibility to your PPC Campaign with Social Extensions
With digital marketing, every little helps; especially when it is free and can make a huge difference with your PPC campaign. Adwords Social Extensions launched in June 2011 and integrates your Paid Search Campaign with your Google+ Page. It works a lot like Facebook ‘likes’ and adds a certain degree of authenticity and...
Benefits Of AdWords’ ‘Automate’ Feature Series – High CPA Notifications
If you are managing a large number of PPC campaigns then you will know that you have to keep an eye on each individual campaign’s performance as even if the overall account performance is good, one campaign could be languishing if unchecked. There are two main types of checks that should be regularly carried out on campaigns. One is t...
Google Enhanced Display Campaigns
For those who have already switched to Google’s Enhanced Campaigns for the Search Network, you may realise that you can now enhance Display Campaigns, select specific ad groups and upgrade to the new bid adjustments. You can now Enable custom bids, so you can create more specific targeted ad groups and bid on specific keywords with...
Google Enhanced Campaigns – Why Switch Now
Following on from our earlier blog (Google's Enhanced Campaigns: 10 Things You Need To Know), there has been much discussion about why they should be adopted sooner rather than later. We have begun to move accounts to the new setup, but have you yet, or are you a little bit in denial over what it will mean for your account? That’s ok, but...
Google's Enhanced Campaigns: 10 Things You Need To Know
Ehanced Campaigns are one of the biggest updates Google has made in the last couple of years. The main difference between standard and 'Enhanced Campaigns' is the way you can target users by device, but there are also several other updates: All campaigns will need to be migrated to enhanced campaigns starting tomorrow by the end of Q2 2...
Benefits Of AdWords’ ‘Automate’ Feature Series - Scheduling Offer Ads
Have you ever had an offer that you’d like to promote through your pay per click campaigns that starts at midnight on one day and ends at midnight on another day? Before the ‘Automate’ feature was introduced this would mean that any Cinderellas managing PPC Campaigns would have to dash home from the ball before midnight to ensure...
Negative Keywords – A Simples Way to Improve Your PPC Campaigns
I’m sure many of you are aware of the plight of Sergei the meerkat, the Head of IT at Compare the Meerkat, who works tirelessly into the night to ensure that foolish people looking for the Compare the Market website - but instead end up at Compare the Meerkat - are redirected to the correct site. There is, fortunately, a simple solution to Sergei...
Have you noticed Google are retiring demographic bidding?
Although it hadn't officially been announced yet, a few dedicated internet marketing analysts noticed that there had been a change to Google's help pages. The change announced that Google would be retiring the Demographic Bidding functionality in the Google AdWords display network. It is scheduled to be phased out on March 21st. Some ha...
Enhanced Ad Sitelinks - The Newest Ad Format
When Google introduced Sitelinks a couple of years ago, it was one of the most significant changes that had been made to AdWords for some time. We all know that Google are constantly adding new extensions, features and have several betas’ running at any given time, but Sitelinks are an extension that truly had an instant major effect o...
The benefits of PPC software
Inspired by the recent developments of our in-house built ppcTRAX™ software I thought I’d discuss the implications of such tools. In particular, I’d like to focus this week on our new building software. Our new PPC campaign building software has made it much quicker to develop very large amounts of keywords with an appropriate...
My Grievances with AdWords Conversion fl’Optimiser
Having taken control of a number of accounts recently which have had Conversion Optimiser enabled (one of which had Conversion Optimiser set up from day one of the account!), I have come to the conclusion that I am not a fan of Conversion Optimiser. I optimise my Campaigns based on historical data and manual bidding. The use of Conversio...
Room for Plus One More?
After a few short months of testing the integration of +1 ads across paid search listings, Google have decided it is time to roll it out across the display network too. The Facebook-esque feature of en masse social approval, designed as a relevancy tool to recommend sites to your peers has seen promising success after its launch in June this year...