….firstly I would like to point out that our understanding and experience has lead us to the conclusion that a dual campaign of both paid search ads running alongside organic listing will have the greatest benefit to your business. This…

Inspired by the recent developments of our in-house built ppcTRAX™ software I thought I’d discuss the implications of such tools.  In particular, I’d like to focus this week on our new building software. Our new PPC campaign… building software has made

Having taken control of a number of accounts recently which have had Conversion Optimiser enabled (one of which had Conversion Optimiser set up from day one of the account!), I have come to the conclusion that I am not a…

After a few short months of testing the integration of +1 ads across paid search listings, Google have decided it is time to roll it out across the display network too.
The Facebook-esque feature of en masse social approval, designed…

Most business will know their main seasonal trends. However, there may be some areas in their business where trends can be more ambiguous.  Seasonal keywords appear in search results during certain times of the year and have lower relevance during the…

We often have to explain to PPC… clients what effect Quality Score has on an account in terms of position and CPC.  Particularly on new accounts when the account history is building, it is difficult to represent to the client how

A common discussion we have with our clients is whether they should bid on their own brand keywords or their domain name.  The most common argument is that ‘if I am in position one anyway, why pay for traffic that I…

Does paid search advertising cannibalise organic search traffic? Initially, that question may appear to be laced with marketing jargon, but fortunately it is quite simple to break down.  If a company paused their PPC campaign…, would clicks on their organic

Good news – Google have changed the device targeting settings in AdWords so there is now a Tablets option.  This is much better than what we have had before, where iPad was just an operating system under Mobile devices. It would…

Pay-per-click (PPC) advertising has the potential to rejuvenate a faltering online marketing strategy, and can also be pivotal in the construction of an original internet marketing… campaign.  Because PPC is potentially such a rewarding service, selecting the correct agency

How do you build cost efficient competitor targeting PPC Campaigns?…
Competitor bidding is a touchy subject to most advertisers, with the majority agreeing that as well as being a costly exercise with relatively poor results, it increases the likelihood

Every avid Google searcher will have noticed the appearance of ‘site links’ on the PPC… ads on Google. These links are an Ad Extension enabled through the AdWords interface, and can include up to four links for high quality ads.