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Google crowned king of 2011

January 14th, 2012 by

All hail the king of ‘most viewed website of 2011’, admittedly it isn’t the most attractive of titles but the significance of this achievement carries tremendous weight in the online world as Google has beaten Facebook and Yahoo by attracting…

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Is ‘Search Plus Your World’ revolutionising the SERPs?

January 12th, 2012 by

The news broke a couple of days ago that Google are about to begin rolling out a series of changes that will radically transform the appearance of their results pages.  The change is called ‘Search Plus Your World…‘, and

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People’s attention spans are getting shorter and shorter, and… sorry, what was I saying?

January 9th, 2012 by

One of the most important things about writing copy is that it needs to grab people’s attention. This is the fundamental principle of marketing and even writing in general – when writing a book, you’ll likely want to spark people’s…

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The benefits of PPC software

January 5th, 2012 by

Inspired by the recent developments of our in-house built ppcTRAX™ software I thought I’d discuss the implications of such tools.  In particular, I’d like to focus this week on our new building software. Our new PPC campaign… building software has made

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What will your social media resolutions be for 2012?

January 3rd, 2012 by

To say 2011 was a big year for social media may be somewhat of an understatement, but what will you vow to change in 2012? If I could prompt you to do anything, what would it be? Well that’s easy;…

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The thinning line between SEO and PR

January 2nd, 2012 by

In recent times, it seems that the boundaries between search engine optimisation and public relations are becoming increasingly thin.  I say this because SEO… is becomingly increasingly dependent on link building and the best, most authoritative links are often obtained by

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The Filter Bubble – Is Personalisation Damaging the Web?

December 30th, 2011 by

In the recent SEO Quiz I posted on the SEO Consult blog…, I mentioned a book written by Eli Pariser called ‘The Filter Bubble: What the Internet is hiding from you’. It’s a very interesting read, particularly for anyone

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Is it time to start paying more attention to Bing?

December 26th, 2011 by

It is a fact that for internet marketing… agencies, that the main objective is often to achieve high organic rankings for their clients in Google.  This is understandable given the huge market share that Google has and the sheer quantity of

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How to conduct a website review

December 24th, 2011 by

For an internet marketing agency, it is always worthwhile looking over clients’ sites, and maybe even their competitor sites, and conducting a website review.  Regularly conducting these can help search marketing experts and SEO… programmers maintain the quality of their

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Keyword Targeting and Content Creation – A Blossoming Relationship

December 23rd, 2011 by

Keyword Targeting and Content Creation – A Blossoming Relationship
It is quite often that keyword research and content creation… are approached separately. There are countless websites out there where a person implementing SEO has not been involved in the content

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Facebook Timeline – The Official Launch

December 21st, 2011 by

This Thursday sees the official launch of Facebook Timeline…. Easily the biggest change ever introduced by Facebook, Timeline is a means to digitally document your entire life, from birth to the present day.
Facebook Timeline can be considered a

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The Thoughts of a Grammar Geek

December 17th, 2011 by

Q: How does Santa refer to his children?
A: Subordinate Clauses
Anyone? No? Well I find it funny. Not only is it seasonally topical and incredibly cheesy, it’s also an English language joke; a topic I am incredibly interested in.…

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