You And Your Press Release

Request A Free Website Analysis

December 24th, 2009 by Susie

Voice is an elementary part of a traditional press release. When it comes to online press releases, the tone of voice you use to convey your message is a little less clear. One of the best things about online press releases is how flexible the medium is, but this can lead people into a lot of mistakes.

Online press releases can reach audiences in so many different ways. No longer are press releases confined to the standard A4 page print format. As long as it can be sent and downloaded, an online press release can contain anything and can connect you with your target audience in ways that have never been dreamt of before.

This connection is where many people get into trouble. It can be easy with online press releases to be overly familiar, creating the wrong type of dynamic between your business and the reader.

Once the topic is straight and the content is nailed down, the mistake a lot of companies make is to simply write it up. The end result will contain keywords at appropriate places, and be an interesting read, but nevertheless give the wrong kind of message. A good example of this is the inclusion of the word 'you.' In many cases, 'you' comes in when the message is instructional, for instance 'You can find these recipes at our website'. This is perfectly fine for non-press release content, but it goes against the objective, article-like tone that a press release should have.

When composing your press releases, try to keep the tone as close to a journalistic tone as possible. If you would like advice on the tone of your press release, talk to us at Click Consult.

Conversational + Factual = Ideal Press Release Tone
Writing press releases requires a very specific type of tone… as well as a very high quality of narrative voice. Impeccable grammar and spelling are also highly desirable and if you struggle in any of these respects then you might...
Your Competitors Can Help Your PR
You wouldn’t think a company would ever help its competitors…, particularly when it comes to marketing. There are certain situations in which cooperation is advantageous and marketing is not really one of them. Competitors help each other every day...
Press Release Glossary Terms: Press Release Distribution
Press release distribution is the act of distributing press releases to online press release directories… in the hope that they will publish and distribute the release. Some websites offer a press release distribution service that will submit your press release...
Press Releases: The Small Business Weapon
If you’re running a small business, you probably struggle for the resources to compete with the big guys. Operating a small business in the real world is hard enough, but when you’re running your business online, it can be easy…...
Major mistakes that can doom a press release
Business in any and every form is extremely competitive today and if you want your online press release… to succeed, there is little room for error. There are untold other entrepreneurs who are hungry to get their press releases accepted...