Writing Online PR For Search Engine Attention

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December 21st, 2009 by Susie

One of the major criticisms of online press releases has been that they aren't as effective on the web as their traditional counterparts have always been in real life. The truth is, it's incredibly hard to attract media attention in any form, and an online press release needs to be something very different to win out in this highly competitive world.

The problem with the approach that many have to online press releases is where they send them to. Designing and creating an informative press release and then posting it on a couple of over-crowded websites is tantamount to condemning the poor thing to an ignominious death. The media are far too pushed to pay much attention to the thousands of press releases that are sent to these sites, and sending them direct to the media outlets isn't much help either. The key to the success of an online press release is whose attention it is designed to attract.

Anyone who owns a website is aware that search engines are the popular kids in the playground. Everyone wants to attract their attention. Not many realise that the key to a good press release is also to attract the direct attention of the search engines.

Having a press release that ranks in the news section of Google or Yahoo! is one way to guarantee thousands of people will have access to it. When trying to optimise your online press releases in this way, it can be incredibly helpful to have the services of experts on board. Talk to us at Click Consult about optimising your press releases.

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