Why Outright Marketing Doesn’t Work In An Online Press Release
November 17th, 2009 by Susie
Traditional marketing methods are, when it comes down to it, selfish. The aim of marketing is to persuade the customer into doing what the business wants them to do. In the cynical world of the internet, viewers won't even look at something that doesn't interest them.
Although traditional press releases were aimed at the media first, with other businesses and the public lagging far behind, online press releases are for all. The purpose of an online press release is to appeal to as many people as possible, in the hope that the story and the document itself will be passed along. In order to achieve this high aim, the document needs to go beyond being interesting.
The things that take off in the world of the internet are those which offer something for free. Businesses can learn from this when it comes to writing press releases. Instead of the usual marketing 'me, telling you' approach to press releases, a successful online press release needs to be more 'me, offering you'. When formulating your ideas for your press releases, keep the viewer in mind and try to figure out what an uninterested party will get from it.
The world of marketing has been urging businesses to push their brands in their marketing techniques for years. The 'me me me' approach doesn't work so well on the internet, particularly within internet communities. While your brand is still important, use it online as a foundation rather than a method. At Click Consult, we use a more human approach and get positive results.
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[...] Press Releases (PR) by Susie @ 10:06 am It is important to be careful when using viral articles to vary your anchor text (the clickable part of a link) so that you don’t have the same keyword phrase repeated [...]
[...] just doesn’t work on the net. People aren’t going to be ensnared by such dry content when they have access to exciting forms just about everywhere [...]