Online Press Release (PR)

Where To Post Your Online Press Releases

Posted in Online Press Release (PR) by Susie Hood on 4th of February, 2010
Tags: internet marketing, online advertising, online pr, online press releases, prs and bad neighbourhoods, where to post prs

Posting online press releases is something that needs to be considered carefully. Although you may want your press release to go as far as it can go, there are some neighbourhoods a good press release doesn't want to be seen in.

A good business is wary of having a website linked indiscriminately. Linking to bad neighbourhoods can get your site a bad reputation. If part of the purpose of your online press release is to draw people to your site, you don't want your press releases posted in a bad neighbourhood either.

What is a bad neighbourhood? This is a term often used by people in SEO, meaning a website looked down on by search engines. When it comes to your online press release, it's really anywhere that would not reflect well on your company.

For example, there is a site which publishes online press releases which is managed to acquire an exact-match domain name. An exact-match domain name means that the site will receive lots of traffic, putting the site ahead of the game when it comes to online press releases. However, the site features a completely indeterminate mix of whatever's posted to the site. This is obviously in the hopes of boosting ad revenue by attracting whatever traffic is possible. This is great not so great for anyone trying to publish press releases. Such a free-for-all environment means that your business' press release could be featured right next to something very unsavoury. This is not precisely the image you want to present to potential customers.

For advice on where you post your online press release, talk to our experts at Click Consult. After putting hard work into crafting a good press release, you want to give it the best chance to work for you.