Use Press Releases To Generate Backlinks

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July 27th, 2010 by Susie

Among the most effective ways to grow backlinks to your site is to use press releases. A press release is a statement that is issued to the media to announce an event or a development within your company. This can be in the form of a text-based submission or a voice or video recording, and is usually sent out to a selection of PR and media contacts in advance. The press release can be embargoed until a particular date and time, and then may be published in newspapers, periodicals, on websites or on radio or television broadcasts. The content of your press release should reflect not only the nature of what you want to publicise, but also the right keywords and phrases for search engine optimisation.

Using press releases will generate new material for your website and attract the attention of search engine spiders. At Click Consult, we provide online press releases, online PR consultation and expert copywriting. As your company moves forward and records milestones in development, wins awards or holds marketing or charity events, regular press releases can be issued. Including links to relevant pages on your site within the text instantly creates backlinks once that press release is uploaded to another website. Your press release is likely to attract attention from high-ranking sites that are relevant to your core business, and that will increase page rankings. The more publicity your site gains, the greater brand awareness and the potential for new business.

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