Truth Is Vital In Press Releases

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April 26th, 2010 by John

Although the internet has plenty of abundantly stupid information on it, internet users are a fairly smart breed in general. The average internet user is very adept at sensing marketing and advertising messages whenever they are thrown their way, and particularly intolerant of language that messes them around. In this sense, businesses are at a distinct disadvantage when writing up an online press release.

Let’s face it; most online press releases have a marketing or advertising purpose. They are created by a business that needs a little more online coverage, and very rarely contain news that is of objective interest when it’s stripped down to the bare bones. Unfortunately, stripping things down to the bare bones is what is necessary for a really effective press release.

There are a few reasons press releases have always been fashioned around the news format. The first, and most obvious, is because press releases have always been intended for the press. The reason this format has travelled over onto the net, where plenty of press releases never see a press room, is because news writing is so effective at getting a message across. The reason news gets messages across so well is because it is straight and to the point.

When designing your online press release, there are likely to be all sorts of adjectives you want to attach to your business image. Resist that impulse. Stick to the facts of your press release if you want it read. Talk to our search marketing experts at Click Consult if you have questions about press release writing.

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