Traditional Versus Online Press Releases: The Difference

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August 9th, 2010 by Susie

There are so many dud press releases out there on the net that it’s startling. There’s plenty of advice floating around on the subject of writing press releases, and it’s freely available, so what’s the problem? Why do people keep writing truly awful online press releases?

Part of the problem may be that some of these writers don’t read the advice that’s available before releasing their online press release. Another part of the problem is that there is a continued misunderstanding about what the difference is between an online press release and a traditional press release.

Traditional press releases and online press releases have a few things in common, but it’s important to grasp the differences as well. Here are a couple:

*Traditional press releases are limited to a page. Online press releases can be a universe. Although an online press release should be as brief as an offline one, it should contain links. Don’t forget them!

*Traditional press releases have a limited compass. Online press releases should go everywhere. In the traditional form, press releases were aimed straight at the press. Very few other people saw them. Online, however, your press release should have a broader audience. You should aim to interest the average reader as well as media sources, bloggers, and people in your industry. Talk to us at web marketing Click Consult about composing online press releases.

*Online press releases can explore the medium.

One last thing to remember with online PRs is that they don’t have to be limited to words. Consider exploring images and multimedia.

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