Top Tips For A Good PR

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March 10th, 2010 by Susie

There are all sorts of outside elements that play on your internet marketing press release, and you can talk about these with our experts at Click Consult. When it comes down to it, your online press release needs six things:

1. A great headline. Your headline will usually serve as your title tag for most online press release sites, so it needs to be catchy and contain your keywords. This is a big ask for just a few words. Marketing and advertising copywriters recommend spending around 50% of your writing time on getting the headline and opening sentence of your press release just right.

2. Specific information offered up at the start. You may have heard of the five W’s. What, where, when, who and why all need to be answered in the beginning of your press release. The order is up to you.

3. Strong emotional triggers. You want your press release to prompt the reader to do something, even if it’s just nod in agreement.

4. Something that gets the reader on your side. Many writers for the web talk about sensationalism being a great way to attract attention, and this is absolutely correct. A press release, however, wants to get the reader on side.

5. An offer to the reader. This doesn’t need to be a ‘buy one get one free’ offer. It just needs to be something of value, whether it is information or entertainment.

6. A unique mystery. This is a dramatic way of saying that your online press release needs to be different enough to stand out!

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