Time Is Vital For Your Press Releases

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March 5th, 2010 by John

Timing is often of the utmost importance in business. Make your offer too soon, and you give your plans away. Make it too late and it’s, well, too late! Things are no different on the web. Timing is everything when it comes to your online press release.

People sometimes forget that the web has a temporal factor. The internet seems so removed from the real world that it often seems to take on time factors of its own. However, real people use the net and real people are guided by real-world factors.

Factor 1: Time of year

Is your news seasonal? If you’re announcing a big change in your executive staff at the cut-off of the financial year, that could be big news. If you’re having your pre-Christmas sale beginning in November, you could sell it as a convenience for your customers. Seasonality can give you some great angles in search marketing and you can talk to us about this at Click Consult.

Factor 2: Time within the week

Millions of people around the world work office hours and behave very differently when surfing the net at home. Bored office workers are more likely to read random news pieces, so time your press release to suit.

Factor 3: Time of day

The time of day you send out an online press release can determine how many people read it. If, for example, you post your press release in the afternoon, it’s unlikely to make a splash. It’s worth getting up early to ensure your news hits before lunchtime.

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